Google trusts Wikipedia and consider it to be the most reliable source of information on the Internet.
The Google Knowledge Graph is 50% built on a Wikipedia's database and its structure. That is why, the presence of an article about your business in Wikipedia shows information about it at the very top of the Google search, right after the paid publications.
While indexing pages on the Internet, Google crawlers prioritize those Wikipedia articles which contain many links and correct keywords. Therefore, when writing an article, we insert your keywords and search phrases into Wikipedia article.
Such a method harmonizes your business webpage with it's Wikipedia article thus giving Google an increase in search rank.
An increase in organic traffic to your website could vary from 3 up to 20% over 3-6 months.
*The Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine's results with information gathered from a variety of sources